about tag.

know what's in it.
decide for yourself.

every brand tells you why their product is great.

we just show you what's in it.

Every product on a shelf has a story it wants you to believe. The packaging, the font, the claims on the front — all designed to sell you a feeling before you ever flip it over.

The ingredient list tells a different story. It's small, confusing, and honestly kind of designed that way.

We built tag. to cut through it. Scan any barcode and get the truth about what's actually in your food — every ingredient, every additive, every flag worth knowing about. In seconds. For everyone.

"the food industry has great marketing.
now you have better information."

a few things we won't budge on.

01

radical transparency.

We don't soften the ugly stuff. If it's worth flagging, we flag it — regardless of how big the brand is or how clean the packaging looks.

02

no nutrition theater.

Real information, not trend-driven fear. We follow the science, not the headlines.

03

you're always in control.

We're not here to tell you what to eat. We're just here to make sure you know what's in it.

ready to know
what you're eating?

Download on App Store
Free to download  ·  iOS